National Account Manager
Basic Purpose
To represent IMPACT Marketing Group to existing and prospective clients and develop an on-going mutually beneficial business relationship. Maintain territory and ensure clients are aware of existing or new products and services being offered. Additionally, ensure client services are performed in accord with IMPACT Marketing Quality operating system and that the results of such work meet or exceed the client's expectations.Scope
Sales responsibility in the $500,000 to $3,000,000 range depending on the nature and of products and services sold and vertical market assigned.
Responsibilities
SELL A VOLUME OF WORK that achieves the objective in sales and gross profit dollars assigned to that particular Account Manager assignment. Be effective in managing account assignments to bring in new clients and to increase business with existing clients. Achieve ''steps-to-the-sale''; objectives including thoughtful planning with clients and prospective clients. Engage in sales training activity to improve ability to fulfill this objective.
NEGOTIATE TERMS and guide execution of work to assure a reasonable profit for IMPACT Marketing Group and a concurrent reasonable value for the client. Make certain the requirements of each project are clearly understood and documented. Monitor to identify areas to add value above and beyond requirements and to be paid for doing so.
PROVIDE SOLUTIONS to the client's marketing problems and enable the client to better take advantage of opportunities in their marketplace. Utilize IMPACT Marketing Groups resources to present IMPACTs products and services to effectively and efficiently address this responsibility. Work to understand client's business situation in their industry context to fulfill this responsibility. Be responsible for effective communication of client's needs to IMPACT team. Be responsible for effective communication of value provided by the IMPACT team to clients. Engage in self-development activity to continuously build on knowledge and skills necessary to fulfill this responsibility. Assist client in utilization/deployment of information in their organization.
Qualifications
- Bachelor's degree or equivalent.
- Three years of business experience including direct sales responsibility for some part of that time. Previous experience with a Promotional Marketing Company a plus.
- Conceptual understanding of business development and marketing and the ability to evaluate the application of appropriate products and services to support client's business objectives.
- The ability to sell consultatively at the executive level of client companies.
- The ability to clearly communicate client needs and specifications to a research support team and to establish effective communication linkages to and from the client organization to monitor quality and satisfaction of the work being performed.
- The ability to generate enthusiasm and dedication in support teams for the client's work and the achievement of the client's business objectives.
